The same sofa.
Three margins fewer.
We didn't make a cheaper Chesterfield. We removed the people who add cost without adding anything to it.
A retail Chesterfield is marked up three times before it reaches you.
Not by the people who build it. By an importer, a wholesaler and a retailer, each taking a margin, and each adding warehousing, sales commission and showroom rent to a sofa that was finished months earlier. We sell direct, so none of that is in the price you pay.
- The workshop Frame, hide, tufting, labour. The sofa itself.
- The importer Buys a container, holds stock, adds a margin for the risk.
- The wholesaler Breaks the container down, warehouses it, adds another.
- The retailer Floor space, sales commission, delivery contractor, a third margin.
- You Paying for all four.
We are the first line and the last. Nothing in between.
No showroom in the price
You are paying for a sofa, not for retail floor space you will visit once.
A proper Chesterfield
Deep-buttoned tufting, rolled arms level with the back, nailhead trim — the traditional specification, not a tufted-look approximation.
Made to your order
Nothing is built until you order it, which is why there is no stock to discount and no clearance theatre.
One honest price
Stated plainly, duties included. No inflated "was" price to discount from.
The risk isn't the sofa. It's who answers when something goes wrong.
Most leather Chesterfields sold online in the UK come through importers and marketplace sellers with no UK company behind them. If the sofa arrives damaged, the conversation ends. That is the actual reason people still drive to a showroom, and it is a reasonable fear.
A UK company you can look up
Ashvane is a trading name of AB Business Advisory Ltd, registered in England & Wales, company number 17211240. That is a matter of public record at Companies House — check it before you order.
Rights we cannot write away
Your order is covered by the Consumer Rights Act 2015. If a sofa is faulty or not as described, we repair, replace or refund it at our cost, collection included. No term in our terms reduces that, because no term legally can.
10-year frame guarantee
Plus 2 years on workmanship, given on top of your statutory rights rather than instead of them. The full terms are on our guarantee page, in plain English.
Nothing to pay at the door
All duties and import taxes are paid before your sofa reaches you. No courier asking for a payment you were not told about — a common and unpleasant surprise with direct-import furniture.
You pay 30% now, not all of it
A 30% deposit starts your build. The remaining 70% is only taken once your sofa is finished and ready to ship — so we carry the work, not you.
A person, not a ticket queue
One team, contactable by phone and email, who can tell you where your order actually is. Get in touch before you order if you want to test that.
Finished pieces, on the floor of the workshop that builds them.
Most furniture sites show you a styled render. These are photographs of stock that exists — the same deep buttoning, the same individually placed brass studs, the same turned feet described in the specification below.
We do not only sell our own sofas. We manufacture Chesterfields for furniture retailers in the United States and the United Kingdom, sold under their names in their showrooms. The piece you order direct comes off the same benches, in the same hides, built to the same specification.
We do not name our trade partners publicly. If you are a retailer or designer looking for a manufacturing partner, talk to us about trade supply.
Top-grain buffalo hide. Not corrected, not coated.
Buffalo hide has a thicker, more pronounced grain than cattle leather. Ours is lightly sanded to even out imperfections while keeping the natural texture — as distinct from corrected-grain leather, which is sanded flat and has an artificial grain printed back onto it, and from bonded leather, which is offcuts and fibre glued to a backing and is not really leather at all.
The practical difference is what happens over time. Coated and corrected hides wear through their surface layer and look worse each year. A top-grain hide marks, softens and darkens where you sit. That is the point of buying leather rather than something that resembles it.
What you are actually buying.
The things that determine whether a sofa lasts fifteen years or five. Compare these against anything else you are considering — a retailer who will not publish them is telling you something.
- Leather
- Top-grain buffalo hide, aniline-dyed. Not corrected-grain, not bonded, not split.
- Frame
- Kiln-dried hardwood, jointed and glued. Not particleboard, not MDF, not stapled softwood.
- Suspension
- Traditional coil-and-webbing construction, hand-tied.
- Tufting
- Deep buttoning pulled by hand, one button at a time. Not machine-stitched imitation tufting.
- Trim
- Individually applied antique-brass nailhead along the arm fronts and base rail.
- Seat
- Your choice of individual high-density cushions or one continuous tufted bench, at the same price.
- Build time
- 4–6 weeks of making, then around 4 weeks for shipping and delivery — 8–10 weeks in total from your deposit.
- Guarantee
- 10 years on the frame, 2 years on workmanship.